cheap advertising

Promote your business with cheap advertising

Cheap advertising can increase your revenue effectively with inexpensive costs. Get the ideas to get your customers through cheap advertising.

You need to promote your business (includes your product or your company) through some marketing strategy. It means you will need some advertising strategies to make it real. But, mostly advertisement need expensive costs. If you were having a great budget, you may be able to meet the satisfied advertising with an expensive advertisement. If you have not enough budget or if you only have a small business but you still want to promote your business with inexpensive costs, surely you will choose cheap advertising. Here are some ideas on cheap advertising:

1. Give your customers some cheaply promotional merchandise as their reward that will makes them interest and satisfied.
2. Design and plan a way to promote your business directly.
3. Choose your business signs that look great and professional.
4. Some cheap advertising as mostly recommended by professional marketing and advertising is colored flyers or brochures. You can design and print them by yourself which explained about your business and its services, some discount or some interest things on it. Give your flyers to your friends, family, or anyone you meet whereever you go, such as in some events. Put your flyers under windshield wipers of cars, libraries, the local colleges, college bulletin board, grocery stores, or slip them into the rest of the magazines or newspapers that you have bought.
5. You can also utilize your business card, personalized T-shirts, newsletter, or bulletin board for your promotion.
6. Promote your business through local radio station, local magazines, or local newspaper that offers cheap advertising.
7. Participate in your network and open your mind up for expand your network. You can join to some significant business organizations, charities, and community events. You can also promote your business by word of mouth to your friends and your family.
8. If you want to promote your business on the internet, you can get cheap advertising to promote your site through web directories, link exchange, classified ads, search engine submissions and directories, and Search Engine Optimization techniques. You can promote your business via social network sites, direct mailing, and online discussion forums too. More people visit your site, more people would know your business.

Although mostly advertising is expensive, you can promote your business effectively and efficiently with cheap advertising to increase your revenue. Look around you. Be smart, be unique, be creative and always make some original ideas that inspiring you to promote your business cheaply.

web banner advertising

Web banner advertising formats sizes

Web banner advertising can increase sales. Learn the following guide about web banner advertising that widely used on the Internet and optimize it.

Web banner advertising can be viewed as paid banner ads that more attracted to all Internet users than other marketing media on the Internet. There are many advertisers use pay per click (PPC) as their web banner advertising model on many sites of the publishers. Although there are many marketing media on the Internet which is widely used by advertisers to get the attention of their potential customers to increase sales, web banner advertising such as banner ads are the most effective media chosen by most advertisers.

Whether if you are an advertiser or publisher, make sure that the web banner advertising is related with your offerings and your targeted market. You must promote your offer through web banner advertising clearly but attracted your visitors with a quick detail, so they possibly will click on the ad. Your potential customers will make a decision in a very short time to decide if the promotion on the ad is informed something related to their needs before they click on your banner ad.

The most popular web banner advertising format is Full Banner ad has 468x60 pixels size. A pixel is a single smallest screen point. Before put and launch the banner ad into the publisher’s site, make sure that the site is supports for your banner format size.

You have to balance between your advertising goals with the eyes of visitors. Note that the rules applied to banner ads at each site are quite different. Some sites refuse banner ad formats such as banner flash or banner ad with format size that interfere with loading page and make visitors uncomfortable to remain in the page. Therefore, you should know the standard web banner advertising formats sizes, based on the classification of the Interactive Advertising Bureau (IAB), as described at the following list.

1. Skyscrapers:
   
   
   1. Skyscraper: 120X600 pixels
   2. Wide Skyscraper: 160X600 pixels
   3. Half Page Ad: 300X600 pixels
2. Buttons and Banners:
   
   
   1. Micro Button: 88 x 31 pixels
   2. Button 1: 120 x 90 pixels
   3. Button 2: 120 x 60 pixels
   4. Square Button: 125 x 125 pixels
   5. Vertical Banner: 120 x 240 pixels
   6. Half Banner: 234 x 60 pixels
   7. Full banner with vertical navigation bar: 392 x 72 pixels
   8. Leader Board: 728X90 pixels
3. Pop-Ups and Rectangle:
   
   
   1. Square Pop Up: 205X250 pixels
   2. Rectangle: 180X150 pixels
   3. Medium Rectangle: 300X250 pixels
   4. Large Rectangle: 336X280 pixels

If you want to make your web banner advertising more effective, you have to launch a good and attractive ad with a good design. The following are some guidelines to optimize your web banner advertising.

1. Utilize the time around 3-5 seconds to attract your potential customers with a simple design of your banner ad and avoid the complex banner ad.
2. Use a simple, short, and attracted specific wording for less than 7 words to promote your offerings.
3. Bring your potential customers to click on the ad which will hyperlinked to your site with the simplest call to action, such as “Try Now” or “Click Here”.
4. Use the highly attractive words to improve the click through rate (CTR) of the banner ad, such as “Get Here for Free”.
5. Design your banner ad by using the eye catching bright colors for about 3 contrasting colors.
6. Make your text eye catching by using less than 2 fonts.
7. Select images on your banner ad by using less than 2 images to convey the marketing message.
8. Use a simple animation carefully to attract the attention of your potential customers, but not to annoy them.
9. Your banner ad design should be contrast with the images, fonts, animation, and the themes/templates of your website as its background.
10. Make a banner ad that informed the honest information, not a scam ad.

The point is that the banner is an essential component of business growth and targeting customers. Focus only on making the right web banner advertising methods in the campaign launch. Always try and test the effectiveness of your web banner advertising before you launch the effective banner ad.

web advertising

Web advertising marketing

Web advertising has various forms to convey marketing messages in order to attract potential customers online. Learn more about web advertising.

Marketing and online advertising, also called as web advertising, is intended to attract potential customers via the Internet. Web advertising needs creativity designs and technical skills to develop the advertising on the Internet.

Online marketing contain of management, sales, and buyer services. While web advertising basically consists of e-mail marketing, affiliate marketing, and search engine marketing as the campaign methods.

The Internet that rising rapidly widely use for different purposes, especially for online transactions. Because, a few people on the Internet tends to shopping online. The growth of digital commerce also contributing to the growth of web advertising to provides people with products and services they needed.

Direct marketing and direct advertising strategies that already exist in the previous long period of time has inspired the web advertising.

Web advertising is often to use banner ads as one of the most effective media, other than text ads. Here are the banner ad classifications:

1. Navigation sponsor ad
   Navigation sponsor ad has format of 120x60 and 120x90 pixels. Navigation sponsor ad also called as Button 1 and Button 2 ad. This ad is displayed around the bottom of navigation area at the left or right side of page.
2. Skyscraper ad
   Skyscraper ad has format of 120x600 and 160 x 600 pixels is displayed around the navigation area on the right side of page.
3. A rectangle ad
   A rectangle ad or article body ad which has format of 280×336, 300×250, 336×280, and 350×250 pixels is displayed around the top of article and at the left or right pages.
4. Leader board ads
   Leader board ad which has a format of 728×90 pixels is consists of top leader board ad and bottom leader board ad.
   
   
   • Top leader board ad displayed on topic and article pages. Top leader board ad on the topic pages is displayed below the upper navigation and title bars or headers. Top leader board ad on the article pages is displayed below the upper navigation and above the title of the article. Top leader board ad is the most eye-catching format and the most strategic ad.
   • The bottom leader board ad is displayed above the footer (usually above the bottom navigation or copyright information) at the bottom of page, or below the article.

When you determine to use banner ads on your web advertising, you should know about the terms of banner ads, such as:

1. Creative: the graphic design of your custom banners.
2. Static ad: banner ad that has not changed and stills the same each time the page is opened.
3. Rotating ad: the changeable banner ad each time visitor reload the page.
4. Banner views: how many times the page is displayed for a banner ad for a full download.
5. Landing page: the short call to action ad at the first page seen by visitors.
6. Text ads: ads consist of hyperlink text that will bring potential customers to the website of advertiser once it clicked on.
7. Page impressions or page views: the amount of times page viewed by visitors.
8. Traffic: the monthly number of page viewed by visitors.
9. Click through: once potential customers clicked on banner ad and go directly to advertiser’s website.
10. Click through rate (CTR): a percentage of visitor’s click through the banner ad, which around 1-8% as a good aspect ratio.
11. Cost per mille (CPM): banner ad model that advertiser will pay the publisher for per 1,000 impressions of page, whether the ad is clicked on or not.
12. Cost per click (CPC): banner ad model that advertiser will pay the publisher for each visitor’s click on the ad.
13. Cost per sale: how to calculate about how much it will cost the advertiser in sales, includes the banner ads.
14. Conversion rate: rate that used in affiliate marketing for visitors who click through the ad and making a transaction.

Web advertising costs vary, based on the model and the prices set by the publisher’s website, and it’s charged for monthly or flat calculation.

text ad network

Text ad network advertising

Text ad network is profitable for advertisers and publishers. The following are list of text ad network and tips to improve the effectiveness of it.

Text ad is advertisement based on text that hyperlinked to the website of advertiser. Text ad consists of header or title, short description up to two lines and advertiser’s URL. The effectiveness of text ad is based on the keywords either on the website of publisher and advertiser.

Here is a list of text ad network:

• AdBrite
• Admanage
• AdToll
• Bidvertiser
• Casale Media
• Chitika
• CopaClick
• ExoClick
• Infolinks
• Kontera
• PogAds
• Referral Kings (RK) Publisher Network
• RevTrax
• Text Link Ads
• ValueClick Media Ad Network
• Yahoo! Publisher Network (YPN)

Text ad network on the publisher’s site usually based on affiliate marketing by using the pay per click (PPC) model. Advertiser or publisher can learn the following tips to get the best text ad and to improve the text ad network.

1. Color is one factor that determines the text ad more effective. Publisher can disguise text ad as an advertisement to gain the reader’s attention and increase the click-through rate (CTR) by using the eye-catching colors, but do not to put color around the border. The font color of text ad should be the same font color as on publisher’s website. The color of text ad can also uses the same color as navigation links of the website.
2. Submission of new text ad regularly to increase the click-through rate.
3. Analyze the reports and run some test by changing the text ad if the click-through rate is reduced.
4. Make sure that the text ad has the correct grammar and correct spelling.
5. Make sure that the text ad describes the product or service offered, so that the advertiser can respond to it instantly after they get the result from visitors who click on the text ad.
6. Determine to put the brand and product prices in the text ad.
7. Make sure to put a call-to-action, such as “Click Here” or “Order Now”, in the text ad to attract the potential customers and improve the CTR.
8. Optimize the text ad and test multiple text ads to get the most effective method.

Text ad is the effective advertising medium as well as banner ad. Text ad requires writing the high quality text to achieve the highest search engine result. Advertiser needs text ad to gain more visitors to their website by clicking the text ad on the publisher’s site.

successful internet advertising

The successful internet advertising campaigns

A successful internet advertising campaign is very important to increase your business. Get a successful internet advertising through the tips below.

Nobody denies that internet advertising has an important role in the promotion of products and services via the Internet. The form of internet advertising is faster and more efficient. Most people that familiar with the internet services should be aware of internet advertising. The advertisements of internet advertising have been infiltrating to all parts on the internet. If you can get the successful internet advertising and working properly, you can increase your sales.

The successful internet advertising involves you to have the valuable contents on your website. Add the relevant and valuable information on a daily basis that related to your business and attractive for your visitors.

Identify your potential customers and minimize any errors or mistakes through evaluation and investigation which can reduce your expenses, in order to get the successful internet advertising. You can see the results of your visitors and your sales to compare whether there are errors or not.

The successful internet advertising campaigns are almost unlimited and only limited by your ability to implement the effective methods. Some effective internet advertising methods, including article marketing, search engine optimization (SEO) techniques, online social media, etc.

There are many ways in ads that lead to the successful internet advertising for promote product. Ads can attract public attention in different ways. Make sure that your ads are always unique, innovative, creative, informative, and convince your potential customers. Certainly, words and phrases in your ads should interpret the aim of product and the expectation of your potential customers.

Another method of a successful advertising campaign is always organizing affiliate marketing. The affiliate advertising through banner ads provides benefits to advertisers to gain visitors to their website directly. The affiliate is compensated if it gives the desired effect when the visitor clicks on the ads and buying product on the advertiser’s site. The affiliate can be effective because they produce results.

Ask for help from professionals may burden the true value. If you are not familiar with online marketing and contracts with companies that have more experience in this market can be very useful. They can help you through the consultation with you to identify marketing, the successful internet advertising campaigns, the best advertising strategies to work, the best advertising and marketing campaign design and implementation of some models of advertising on the Internet, help your online marketing campaign, manage the advertising and assess the final outcome of the publicity efforts focused strategies.

You can utilize the service from online advertising company if you have an online business. Generate referrals is very important for any business on the internet and it is entirely dependent on the successful internet advertising. Contact an advertising agency or advertising company will be more efficiently to help you get the successful internet advertising. They have various types of ads, such as text link ads, banner ads, etc.

Do not try to contact the company that has a result of bad publicity although you have enough money to pay. The cost-effectiveness is the most important aspect of internet advertising company. Most of the companies advertising on the internet require large amounts of money. You can advertise with them depends on your budget and only advertise to the reputed internet advertising company. This is very important in order to determine your ability to spend money in advertising on the Internet. After that, you should develop strategies for Internet advertising of your own.

The successful internet advertising is the most important factor of your company's web site, and you need to know how to use it better. In short, successful internet advertising methods are determined by your individual knowledge, skills, efficiency, and in fact more than that, your own experience. At the same time, do not forget your final destination to achieve the financial freedom.

selling online advertising

Tips for selling online advertising

Get tips and advice for selling online advertising. Learn more about how selling online advertising can benefit your business through the tips below.

Online advertising have one of the benefits which is only involved a relatively small fee to get started. Advertising on the Internet ensure greater coverage which is available at lower prices.

And sales of ad space will be hard to do when you launch a site on the Internet. Your site should have a traffic history to your site to have if want to sell advertising space. Clearly, this does not happen at the first site on the Internet.

You really can not sell ad space on your website as soon as enough traffic to your website.

There are several options to consider, whether you want to sell a text link or banner ads. Banner ads are animated or static banners that you displayed on sites, and text links are only a link from your site to site of advertisers on the Internet.

You can place whether text links or the banners on your site and in the general you can charge monthly for that space. It is customary to offer discounts on advance payments to pay for ads on your space as three months or annually. At that time, you only link to their site. Some advertisers only want that you directly linked to a page of their sites, such as homepage. Other advertisers will provide a special link so that the clicks coming from your site can be tracked in real time.

The price of ad space on your site can be based on several different models. That’s all your choice to take the possibilities and determine what is suits you.

1. A flat rate, which can be charged in a fixed price per month, based on per view or per click as a result to compare.
2. Cost per Mille (CPM) or cost per a thousand impressions, which based on how many times the banner is displayed, and usually provided by a site that receives thousands of visitors every day.
3. Cost per Click (CPC), which the price will be charged per visitor’s click on the ads.

It is easy to install online payment subscription system that will allow advertisers to pay the bills if you only sell online advertising with a fixed price for ad space.

Selling online advertising can be your first way to making money online. Make sure that your site has a good design to makes it possible to achieve stable income from the ads.

You can follow the following tips to improve your profit on selling online advertising:

1. Identify your niche to attract advertisers with the specific market. There are a lot of higher price niche you can choose for your website. Determine the demographics of your visitors in specific area to dominating the competition with other publisher’s sites.
2. Make your site has a good traffic. Make the advertisers have good reasons to advertise on your site, show them that your site is very effective to promote their products or services. If you have higher rate of visitors, the ads that will be placed on your site have a better opportunity to get more people attention, so that you can charged more price for your ads.
3. Knowing the most valuable space of your site.
   Special areas of your site are the valuable space to get more attention from your visitors. The valuable spaces of your site could be at the top center, top right, or other spots that potentially can improve the amount of visitor’s click. You can determine your special spot to charge a higher price than other spots.
4. Differ your price, both text links and banner ads, based on the position on your site.
5. Announce your ad space to your potential advertisers by place signs of ads space that available for them, and put some link to other page of your site to inform them how to order.
6. Provide a good customer.
   Whatever your web site's main purpose, when you start selling online advertising, you're dealing with people. Provide your advertisers with a good customer service which has a consistent schedule and simple ordering system through different options for making payment.

The use of the Internet which visited by millions people every day from around the world give you the great opportunities to start selling online advertising in order to making money online.

online business advertising

Online business advertising promotion

Do you interested in starting online business advertising? Learn about how to start online business advertising through the ideas and advice below.

Advertising is principally a type of message used to influence people to identify and buy products or services or shore up the ideas. Advertising encourage people to use multiple products or services.

To increase sales, many businesses depend on advertising, but they did not realize the effectiveness of online business advertising. Most of them think that advertising on the Internet is only going to burden their budget.

Your online business is greater than the advertising needs of contemporary works, but some online business advertising ideas can save time and money for your business, which in turn will reduce the risk of loss.

The main point of online business advertising is to drive traffic to your website. It is very necessary, although it can be very expensive too.

The online business advertising, with thousands of people who sell the similar product or service with yours at the Internet is possibly the best method to obtain and grow your own income. In fact, you should also have enough time and financial resources if you need to receive and make money on the Internet. Please note that without visitors to your site, it will be ended your online marketing career.

To sell some products or services online are the common ideas on online business advertising, but it’s not easy to establish and starting online business advertising. But, you can use the following tips to start online business advertising.

1. Choose an interesting business name.
   Interesting is little better, but it's very fair if a company can explain everything. It should be easily explained, easy spelled, and people can easily find it on the Internet. Take time to choose your business name. There is no need to hurry and that it is best to recover than changed after you spent a lot of money for branding.
2. Create your own business and register to your local government to set up your online business advertising.
3. Learn about search engine optimization (SEO) as an effective and cost-effective way to improve your online business advertising through your website. You will need to learn about using the right keywords for your website, compare the competition, choosing the models for your ads, and other SEO techniques to be dominating on search engines.
4. Write a good content of your website to gain the attention of your potential customers. Write an attractive content about the detailed information of your company profile, your product or service, your special offer or discount, how to order and making payments, or other information, and keep them updated. Make your visitors trust your site.
5. Register accounts for online payment providers to make your online transactions easier and faster.
6. Join with a good site of trusted communities related to your business to improve your customer’s trust.
7. Start to run your online advertising campaigns. You can choose email marketing, article marketing, social media advertising, and other free online advertising campaign methods.
8. Discover more methods to improve your online business advertising. You can join in online forums related to your business, put your link in other related blogs, or buy some ads space on other related sites.

There are still cheap and free alternative ways to advertise your online business. Cheap online advertising will work for free or at low cost, but everything is still good for your online business advertising campaigns in order to get targeted traffic for your website.

If free methods are not effective enough during several months (for instance, two months), you eventually had to use online payment methods for your online business advertising. But, before you run your online business advertising promotions with any techniques or methods, make sure that you provided various products or services with high quality and servicing your customers well when they buy your offer. You should also have a great content on your attractive website.