20100713

advertising methods

The advertising methods to increase your business
If you confusing on what advertising methods that works for you, then learn the advertising methods below. These are the advertising methods you need.

Advertising is a means to promote the company, product, or service. To enhance revenue, advertisers expend lots of money each year. Advertising provides fresh products or services of the company to consumers. Advertising offers the exposure and legitimacy, and thus most of the companies spent on advertising, and consumers more aware of the existence of the company. Many consumers buy products from companies they know, not just one company that is not familiar with them. Advertising helps your favorite brand name and preferences. Some companies are using all advertising methods, and others can use only one.

Run your own business: the need to advertise and promote products / services. If you are not advertising your business effectively, it is possible that your business will be decrease. Advertising mostly need high costs, but most companies begin with lower amount of money that is able to advertise. But if you're not in a position to pay for ads in all, there are free advertising methods that you can use to promote your products or services.

Best ad can reach a larger number of listeners. When many people see these ads, then you have the opportunity to earn greater profits.

Advertising published on the company’s product or service and to promote their names. If companies have good products, but the public does not know the company's products, the company would lose in competition with other companies.

Advertising is the main points of any company. Ads are generally not intended for commercial enterprises. Big companies have a source of almost inexhaustible ad dollars. A small entrepreneur conversely, is finite to the source they have for advertising.

So, the problem lies in how one ad dollars effectively can get more money explosion. The following are three main advertising methods that may works for you:
  1. Direct Marketing
    1. Publication
    2. There is many places that may allow you to put your brochures, such as diner, restaurants, supermarkets, libraries, donut shop, hairdressing salons, on street corners, and others places you can get free ads on their bulletin board. You can also put brochures on the windshields of cars (at a mall, shopping centers, grocery store, etc.), leaflets or flyers to any places in your area. However, putting leaflets on car windshields will not reach your market effectively. Direct mail campaigns, postcards or flyers (even if you follow with the call) only give you for about two percent sales. Putting flyers on the college bulletin boards will not work for you too, because flyers do not describe your business. However, you can choose brochures and testimonial letters which are more effective than flyers for your publication.
    3. Answering machine
    4. Change the message on your answering machine, which reflected your business. Just mention your name and your business. In this way, if you call that person again, you might ask about your company and thus opened the door to your company's needs.
    5. Business cards
    6. No one knows when opportunity comes. You may meet your old friends, or meet someone who needs another chance. So, always bring your business cards wherever you go. Use your business cards and give it to people you meet whom interested in what you offer.
    7. Magnetic signs
    8. Use a magnetic sign on your car ad. Now, if you're driving on the road, sitting at the stop sign, or leave the car parked at the mall or supermarket, you get free advertising.
    9. Wear your advertising
    10. Put your ads on your hats, T-shirts, or sweater. People will see your ad and may discuss your business.
    11. Slip your ads in magazines or newspapers
    12. Envelopes that printed your ads
    13. Use the small ad in a small ring made of rubber stamp on every piece of outgoing mail
    14. Put your ads on pens, calendars, key chains and more
    15. Publish your newsletter that informs your business
    16. Write your own booklet and place your ad
    Other direct marketing, include sponsorship, merchandise and gift, bulletin boards, and billboards.
  2. Offline Marketing
    1. Newspaper
    2. Newspapers, whether local newspaper or national, have varied types of ads, such as job advertisements, promotions, or sales, that give you big opportunities to attract your customers.
    3. Magazine
    4. Magazines have very varied ranges. Advertising on magazines give companies a way to focus on several types of consumers as their market.
    5. TV
    6. TV ad offers an audio-visual representation. Advertise on TV, though very expensive, but also provides a great opportunity for advertisers to reach their customers more broadly to buy their products and increase their revenues.
    7. Radio
    8. Radio advertising typically relies on populist slogans to promote their products or services. Radio ads almost give you a great opportunity as TV ads, but fewer customers and lower cost than TV.
    9. Interview
    10. Radio or television talk shows on topics related to what you sell, allowing you casually mention what you are offering to the listener or viewer.
    11. Join a group of entrepreneurs
    12. Working with a group of entrepreneurs is one of the standard network of the best ways to advertise. If there is no local office in your area, then you can start one. This group usually meets once a week or a month and only one record of each person from each industry. You can presenting your business and sharing experiences with them to develop your business.
    13. Word of mouth
    14. The most inexpensive and more effective ways advertising methods to advertise your business is through word of mouth. Say it with your friends, family, relative, colleagues, and others will tell and will tell others and can not continue indefinitely to talking about your business. Sooner or later, someone will look at what you do. This advertising method could be online and offline.
    15. Announcements warehouse
    16. Many companies, especially in work and own businesses, offers cooperative advertising with a fee. Usually the cost is relatively small. This is fun because you know in advance that these people are at least some interest in your business. Although they spend a dime with you, you have all the exposure.
    17. Press release
    18. Write a press release and sent to newspapers and magazines, as well as places on the Internet, through searching for "news" items.
    19. Writing articles to article submissions, newspapers or magazines, on topics related to the products or services and fund resources for your contact information.
    20. Make contact with the catalog companies if you have a unique product
    21. Lectures or seminars in clubs and organizations that will provide the community to educate and promote your product.
    22. Advertising in directories such as telephone and merchandise, etc.
    23. Put the book authors and the publishers on your contact list as a source for what you have for sale.
    24. Contact the publisher to add a special bulletin to their newspapers or magazines.
  3. Online advertising methods
  4. Age of the Internet have broadened the possibility of having your own business to a virtually unlimited number of people around the world, includes unreachable market. Although the site will be charged for a host, you can advertise for free with a variety of ways. Things like link exchanges and article submissions, you can get exposure to your website at no cost except your time. Another form of advertising is via e-mail. If consumers buy products on the Internet, sellers can start sending e-mail-oriented products and sales. You can advertise your website for free lots of other ways, because online advertising is flexible. To take advantage of online advertising, you can centralize your business and products in a central location. The online advertising methods are:
    1. Free classified ads
    2. Use the Internet, search by using "free classifieds" through the search engines, and you will see that there are a lot of free ads to advertise your business which give you virtually unlimited amount to your web site and advertising.
    3. E-zine or electronic magazines
    4. Ezines (electronic magazines) are also a great place to advertise your business. Some compensation of your ad would be placed in a better position and some of is free.
    5. In your e-mail signature, put the URL of your website.
    6. Article marketing
    7. Blog
    8. Search Engine Optimization (SEO)
    9. Link Building
    10. Forum contribution
    11. Press release
    12. Article directory
    13. Video ads
    14. Teleseminars or webinars
    15. Traffic exchange
    16. Social networking sites
    17. E-mail marketing
    18. Affiliate links
    19. Pay for clicks
    20. Website submission
    21. SMS, or other similar (such as 3G and Wi-Fi, etc.)
Those are some advertising methods you can use to market your business. It is clear that there are many ways to advertise your business for little money or not. The main point here is not about big money for advertising or commercial product success. There are many people who started a huge success in their work with a lower advertising budget. All you need is a web site, add a little creativity, a little time, and you can advertise your business in effectively and low cost.

Look at your existing customers, especially those who spend the most money on the services of the most satisfied with you and make the newest advertising.

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