Advertising options offer you vary forms of advertising. Read the following guidelines before you choose advertising options to reach your customers.
Advertisers have the primary purpose of reaching out and giving effect to potential customers to buy products and get to know their brands through advertising media such as newspapers, magazines, radio, television, internet, and billboards which are strategically placed in places that can be accessed by their customers.
Theoretically, the ad has a few forms or advertising options as follows:
- Outdoor advertising Placement of billboards in strategic places that many people pass and they can easily buy the advertised product is an example of fairly effective outdoor advertising.
- Direct mail advertising Advertising options such as direct mail postcards, brochures, catalogs, letters, and e-mail, require personal information in detail to support the publication.
- Product advertising This form of advertising does not sell products, but only provides a description of the product for improving demand through newspapers, magazines, and television, for example, beer ads.
- Comparative advertising Comparative advertising form to compare and even polarize between a single product with other products, such as advertisements in automotive industries.
- Advocacy advertising Form of advocacy advertising intended to establish a public issue through a statement or messages in the social, economic, and political.
- POP (Point-of-Purchase) advertising Forms of POP advertising displays utilizing a point such as at the checkout point, which can attract customers to buy a product.
- Cooperative advertising Both parties of advertisers will share advertising costs if they used this form of advertising.
In practical terms, advertising options are as follows:
- Internet Advertising options on the Internet (iAdvertising) offers the option to advertise in a short time, relatively lower cost (compared to television ads), and reach customers more broadly. Advertisers can get started for free by creating a web site and promote their website links via e-mail marketing, link directories, SEO techniques, and blogging. Or, they can directly pay for ads on other sites in the form of banner ads, video ads, pop-up ads, and PPC.
- Radio Advertising options of radio stations also offer a cheaper price than TV ads, especially if you advertise on a local radio station outside of peak hours or after midnight. You can also get cheaper prices if you ask for a discount.
- Phone directories You can place ads in phone directories to get customers who will directly access the telephone number and business address you specified.
- Press advertising You can choose the options press ads in magazines and advertising primarily in newspapers with a relatively affordable price. Select a newspaper which is significant to the number of your customers, and find out that they offer rates based on the number of words, fonts, and image size.
- Business card Design a business card and include your name, your company and its address, products and services you offer, and contact number that can be accessed by customers that you can meet directly and give them your card.
- Word of mouth Try to join a business group to expand your network. Tell your colleagues about your business. If they are interested, they will become your customers and conveyed to others by word of mouth. You can also submit your business for free from mouth to mouth to people who closest to you such as family, friends, and anyone you meet.
No comments:
Post a Comment