20100719

banner advertising prices

Banner advertising prices on the Internet
There are vary banner advertising prices on the Internet, either you as advertiser or publisher. Learn more about banner advertising prices.

To determining banner advertising prices, you should look at the types of ads and ad inventory that available for sale.

In such a plan prices, you'll also see that ad prices are different in terms of ad sizes (the largest advertising costs more than a small ad) and placing (advertising with a more than adequate for the first-class on the cost of the page) to develop.

Again, this is common and can be expected, but does not get carried away with a very wide range of sizes or a lot of choices to select locations. Some good choices, but many buyers confuse you and your ads, especially if you are not a lot of traffic to work with and / or you do not use sophisticated tools to manage your ads.

Determine the level of actual ads. If you have an idea of the available ad space for sale, you need the actual price in this ad slots and whether you want them to charge based on time or CPM to manage. To do this, you still need a few other things that must be determined.
  1. Traffic on the site. You need to know how the recipient site traffic which ideally be measured in different ways. You must be at least knows the number of page views per month, which might help to know the total number of visitors, traffic sources, bounce rate and average time on site, average pages per visit, and so forth. These statistics will help you get a price for something that has a fixed price in the period (as in the example above which is 125 × 125 button ads per week) to find out. They can also help you understand how it works to your visitors if your site contains a relatively small number of high-level participation of visitors who return again and again for more visitors who only once.
  2. Competition. You have to know what other options advertisers have the same access to the demographic. If you have many choices, and then tends to reduce your price, and if they are a little chance to reach your audience, you can charge more.
  3. Site demographics. You need to know demographics of people who visit your site, include their sex, age, and level of wealth. And you should use this information to the price paid (if there is a very desirable demographic rates) or lower (if less than desirable demographics).
If you have decent traffic but not in large numbers, you may want to price more than your own ads based on a time basis. This flexibility can be as round, and you keep out of trouble in terms of a retreat on your site from time to time. And perhaps the easiest to manage and sell at least for certain types of ad buyers.

If you advertise on some websites you can also get a discount or with a few bonuses. There is a possibility that some websites may charge for $0.5/1,000 impressions as their banner advertising prices. For banner advertising prices more than $0.5/1,000 impressions, some websites should be provides a higher click-through rate, and a lot of brand power.

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