online banner advertising

Online banner advertising marketing

Online banner advertising can drive a significant traffic to your website. Make your online banner advertising attractive through the following guide.

Online banner advertising is one of the best forms of marketing on the Internet. You can get the targeted traffic significantly if you choose to place a banner ad on some websites or blogs that related to the niche of your site, because every site usually contains a banner ad. You can be successful if it properly implemented. You can promote your business and your brand to get profit effectively through online banner advertising.

An attractive online banner advertising design will bring the visitors, as your potential customers, to directly visit your website after they clicked the banner ad. Learn the tips below to make your online banner advertising works:

1. Keep your banner ad clear, simple, and eye-catching.
2. You have to make the format of banner ad in small file so that the page can load faster and the visitor can also see the ad and click on it.
3. Include a simple call to action in your banner ad, such as “click here” or “join now” to improve the Click-through-rate (CTR) of your banner ad and make your visitor interesting to discover more.
4. Use small size animated banner ad to get your visitor's attention without annoying them.
5. Write a simple or short wording that is interesting and trusted on your banner ad that focus on the advantages of your product or service.
6. Use one of the fake elements, such as fake text links, fake scroll bars, or fake submit buttons to improve the CTR, which will make the visitors think that is a link related to another page of the website, so they will click on it.
7. Use the readable font and the matching colors.
8. Track the effectiveness results of your online banner advertising in real-time.
9. Place your banner ad in a high CTR position.

If you want to buy some banner ad at some related website, you should learn the most common models below:

1. Cost Per Mille (CPM)
   CPM means cost per mille or per thousand impressions, which you have to pay for a thousand times your banner ad displayed. CPM based on the page views, while CPC based on the click.
2. Cost Per Click (CPC)
   Through the CPC, you will only pay for each time the visitors click on your banner ad. To getting the results for real-time and if you have a lower budget on your online banner advertising, you should better choose the CPC.

No matter what model you will choose, some websites usually only use one of them, and both of those models are the most effective way for your online banner advertising.