Web advertising has various forms to convey marketing messages in order to attract potential customers online. Learn more about web advertising.
Marketing and online advertising, also called as web advertising, is intended to attract potential customers via the Internet. Web advertising needs creativity designs and technical skills to develop the advertising on the Internet.
Online marketing contain of management, sales, and buyer services. While web advertising basically consists of e-mail marketing, affiliate marketing, and search engine marketing as the campaign methods.
The Internet that rising rapidly widely use for different purposes, especially for online transactions. Because, a few people on the Internet tends to shopping online. The growth of digital commerce also contributing to the growth of web advertising to provides people with products and services they needed.
Direct marketing and direct advertising strategies that already exist in the previous long period of time has inspired the web advertising.
Web advertising is often to use banner ads as one of the most effective media, other than text ads. Here are the banner ad classifications:
- Navigation sponsor ad
Navigation sponsor ad has format of 120x60 and 120x90 pixels. Navigation sponsor ad also called as Button 1 and Button 2 ad. This ad is displayed around the bottom of navigation area at the left or right side of page. - Skyscraper ad
Skyscraper ad has format of 120x600 and 160 x 600 pixels is displayed around the navigation area on the right side of page. - A rectangle ad
A rectangle ad or article body ad which has format of 280×336, 300×250, 336×280, and 350×250 pixels is displayed around the top of article and at the left or right pages. - Leader board ads
Leader board ad which has a format of 728×90 pixels is consists of top leader board ad and bottom leader board ad.
- Top leader board ad displayed on topic and article pages. Top leader board ad on the topic pages is displayed below the upper navigation and title bars or headers. Top leader board ad on the article pages is displayed below the upper navigation and above the title of the article. Top leader board ad is the most eye-catching format and the most strategic ad.
- The bottom leader board ad is displayed above the footer (usually above the bottom navigation or copyright information) at the bottom of page, or below the article.
- Creative: the graphic design of your custom banners.
- Static ad: banner ad that has not changed and stills the same each time the page is opened.
- Rotating ad: the changeable banner ad each time visitor reload the page.
- Banner views: how many times the page is displayed for a banner ad for a full download.
- Landing page: the short call to action ad at the first page seen by visitors.
- Text ads: ads consist of hyperlink text that will bring potential customers to the website of advertiser once it clicked on.
- Page impressions or page views: the amount of times page viewed by visitors.
- Traffic: the monthly number of page viewed by visitors.
- Click through: once potential customers clicked on banner ad and go directly to advertiser’s website.
- Click through rate (CTR): a percentage of visitor’s click through the banner ad, which around 1-8% as a good aspect ratio.
- Cost per mille (CPM): banner ad model that advertiser will pay the publisher for per 1,000 impressions of page, whether the ad is clicked on or not.
- Cost per click (CPC): banner ad model that advertiser will pay the publisher for each visitor’s click on the ad.
- Cost per sale: how to calculate about how much it will cost the advertiser in sales, includes the banner ads.
- Conversion rate: rate that used in affiliate marketing for visitors who click through the ad and making a transaction.
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