Get tips and advice for selling online advertising. Learn more about how selling online advertising can benefit your business through the tips below.
Online advertising have one of the benefits which is only involved a relatively small fee to get started. Advertising on the Internet ensure greater coverage which is available at lower prices.
And sales of ad space will be hard to do when you launch a site on the Internet. Your site should have a traffic history to your site to have if want to sell advertising space. Clearly, this does not happen at the first site on the Internet.
You really can not sell ad space on your website as soon as enough traffic to your website.
There are several options to consider, whether you want to sell a text link or banner ads. Banner ads are animated or static banners that you displayed on sites, and text links are only a link from your site to site of advertisers on the Internet.
You can place whether text links or the banners on your site and in the general you can charge monthly for that space. It is customary to offer discounts on advance payments to pay for ads on your space as three months or annually. At that time, you only link to their site. Some advertisers only want that you directly linked to a page of their sites, such as homepage. Other advertisers will provide a special link so that the clicks coming from your site can be tracked in real time.
The price of ad space on your site can be based on several different models. That’s all your choice to take the possibilities and determine what is suits you.
- A flat rate, which can be charged in a fixed price per month, based on per view or per click as a result to compare.
- Cost per Mille (CPM) or cost per a thousand impressions, which based on how many times the banner is displayed, and usually provided by a site that receives thousands of visitors every day.
- Cost per Click (CPC), which the price will be charged per visitor’s click on the ads.
Selling online advertising can be your first way to making money online. Make sure that your site has a good design to makes it possible to achieve stable income from the ads.
You can follow the following tips to improve your profit on selling online advertising:
- Identify your niche to attract advertisers with the specific market. There are a lot of higher price niche you can choose for your website. Determine the demographics of your visitors in specific area to dominating the competition with other publisher’s sites.
- Make your site has a good traffic. Make the advertisers have good reasons to advertise on your site, show them that your site is very effective to promote their products or services. If you have higher rate of visitors, the ads that will be placed on your site have a better opportunity to get more people attention, so that you can charged more price for your ads.
- Knowing the most valuable space of your site.
Special areas of your site are the valuable space to get more attention from your visitors. The valuable spaces of your site could be at the top center, top right, or other spots that potentially can improve the amount of visitor’s click. You can determine your special spot to charge a higher price than other spots. - Differ your price, both text links and banner ads, based on the position on your site.
- Announce your ad space to your potential advertisers by place signs of ads space that available for them, and put some link to other page of your site to inform them how to order.
- Provide a good customer.
Whatever your web site's main purpose, when you start selling online advertising, you're dealing with people. Provide your advertisers with a good customer service which has a consistent schedule and simple ordering system through different options for making payment.
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