text ad network

Text ad network advertising

Text ad network is profitable for advertisers and publishers. The following are list of text ad network and tips to improve the effectiveness of it.

Text ad is advertisement based on text that hyperlinked to the website of advertiser. Text ad consists of header or title, short description up to two lines and advertiser’s URL. The effectiveness of text ad is based on the keywords either on the website of publisher and advertiser.

Here is a list of text ad network:

• AdBrite
• Admanage
• AdToll
• Bidvertiser
• Casale Media
• Chitika
• CopaClick
• ExoClick
• Infolinks
• Kontera
• PogAds
• Referral Kings (RK) Publisher Network
• RevTrax
• Text Link Ads
• ValueClick Media Ad Network
• Yahoo! Publisher Network (YPN)

Text ad network on the publisher’s site usually based on affiliate marketing by using the pay per click (PPC) model. Advertiser or publisher can learn the following tips to get the best text ad and to improve the text ad network.

1. Color is one factor that determines the text ad more effective. Publisher can disguise text ad as an advertisement to gain the reader’s attention and increase the click-through rate (CTR) by using the eye-catching colors, but do not to put color around the border. The font color of text ad should be the same font color as on publisher’s website. The color of text ad can also uses the same color as navigation links of the website.
2. Submission of new text ad regularly to increase the click-through rate.
3. Analyze the reports and run some test by changing the text ad if the click-through rate is reduced.
4. Make sure that the text ad has the correct grammar and correct spelling.
5. Make sure that the text ad describes the product or service offered, so that the advertiser can respond to it instantly after they get the result from visitors who click on the text ad.
6. Determine to put the brand and product prices in the text ad.
7. Make sure to put a call-to-action, such as “Click Here” or “Order Now”, in the text ad to attract the potential customers and improve the CTR.
8. Optimize the text ad and test multiple text ads to get the most effective method.

Text ad is the effective advertising medium as well as banner ad. Text ad requires writing the high quality text to achieve the highest search engine result. Advertiser needs text ad to gain more visitors to their website by clicking the text ad on the publisher’s site.