web banner advertising

Web banner advertising formats sizes

Web banner advertising can increase sales. Learn the following guide about web banner advertising that widely used on the Internet and optimize it.

Web banner advertising can be viewed as paid banner ads that more attracted to all Internet users than other marketing media on the Internet. There are many advertisers use pay per click (PPC) as their web banner advertising model on many sites of the publishers. Although there are many marketing media on the Internet which is widely used by advertisers to get the attention of their potential customers to increase sales, web banner advertising such as banner ads are the most effective media chosen by most advertisers.

Whether if you are an advertiser or publisher, make sure that the web banner advertising is related with your offerings and your targeted market. You must promote your offer through web banner advertising clearly but attracted your visitors with a quick detail, so they possibly will click on the ad. Your potential customers will make a decision in a very short time to decide if the promotion on the ad is informed something related to their needs before they click on your banner ad.

The most popular web banner advertising format is Full Banner ad has 468x60 pixels size. A pixel is a single smallest screen point. Before put and launch the banner ad into the publisher’s site, make sure that the site is supports for your banner format size.

You have to balance between your advertising goals with the eyes of visitors. Note that the rules applied to banner ads at each site are quite different. Some sites refuse banner ad formats such as banner flash or banner ad with format size that interfere with loading page and make visitors uncomfortable to remain in the page. Therefore, you should know the standard web banner advertising formats sizes, based on the classification of the Interactive Advertising Bureau (IAB), as described at the following list.

1. Skyscrapers:
   
   
   1. Skyscraper: 120X600 pixels
   2. Wide Skyscraper: 160X600 pixels
   3. Half Page Ad: 300X600 pixels
2. Buttons and Banners:
   
   
   1. Micro Button: 88 x 31 pixels
   2. Button 1: 120 x 90 pixels
   3. Button 2: 120 x 60 pixels
   4. Square Button: 125 x 125 pixels
   5. Vertical Banner: 120 x 240 pixels
   6. Half Banner: 234 x 60 pixels
   7. Full banner with vertical navigation bar: 392 x 72 pixels
   8. Leader Board: 728X90 pixels
3. Pop-Ups and Rectangle:
   
   
   1. Square Pop Up: 205X250 pixels
   2. Rectangle: 180X150 pixels
   3. Medium Rectangle: 300X250 pixels
   4. Large Rectangle: 336X280 pixels

If you want to make your web banner advertising more effective, you have to launch a good and attractive ad with a good design. The following are some guidelines to optimize your web banner advertising.

1. Utilize the time around 3-5 seconds to attract your potential customers with a simple design of your banner ad and avoid the complex banner ad.
2. Use a simple, short, and attracted specific wording for less than 7 words to promote your offerings.
3. Bring your potential customers to click on the ad which will hyperlinked to your site with the simplest call to action, such as “Try Now” or “Click Here”.
4. Use the highly attractive words to improve the click through rate (CTR) of the banner ad, such as “Get Here for Free”.
5. Design your banner ad by using the eye catching bright colors for about 3 contrasting colors.
6. Make your text eye catching by using less than 2 fonts.
7. Select images on your banner ad by using less than 2 images to convey the marketing message.
8. Use a simple animation carefully to attract the attention of your potential customers, but not to annoy them.
9. Your banner ad design should be contrast with the images, fonts, animation, and the themes/templates of your website as its background.
10. Make a banner ad that informed the honest information, not a scam ad.

The point is that the banner is an essential component of business growth and targeting customers. Focus only on making the right web banner advertising methods in the campaign launch. Always try and test the effectiveness of your web banner advertising before you launch the effective banner ad.